Nice to see the Jeremy Vine listener’s favourite newspaper and voice of middle England, The Daily Mail finding inspiration in my blog posts. Possibly after reading my post on the media types love affair with North Face jackets back in December, the Daily Mail has launched an investigation into why so much front of camera talent seem to be decked out in the brands gear. BBC reporters are often leaving the corporations branded jackets at home in favour of North Face protection. Why are BBC reporters all wearing The North Face anoraks? Probably because it keeps them warm and dry when it’s pissing down and freezing outside waiting to provide a often unnecessary bit of on the spot ‘live’ reporting for the tedium that is rolling news. Still no excuse to wear them in the edit suite though. Love the way the Mail calls them anoraks, will have to use that one at work, 'shall i hang up your anorak for you sir'. Milk and two fucking sugars! Turn up the wireless.
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