Thursday 6 December 2007

The Ghost In Uniform

Walk past some of the major facilities houses around Soho and you see their runners wearing uniform; obviously not a police or fireman kind of affair - I mean a bloody uniform like they're waiters or something. This is an official uniform, as opposed to the unofficial runners uniform of American Apparel, garish early 90s neon shit, or whatever is the 'fierce' style that the denizen's of Shoreditch are deeming cool for this millisecond.

The runner’s t-shirts often have something hilarious on them like ‘run of the mill’ or ‘only a runner’. Basically this is so some other young jeans, trainers and t-shirt wearing scruffy trend addict (who actually happens to be a grand a minute promo director) doesn’t get asked by anyone to make them a cup of tea. This actually happened once - a knight of the realm British film director demanded a coffee from a young chap only for him to offer the excuse he was in the middle of cutting the latest advert for a famous alcoholic beverage. So uniforms make everything much simpler and regimented, that’s why the Nazis loved them.

Wear the uniform! You are shit and will be told what to do by everyone else for 90 hours a week. You are worthless! You are a runner! So its sort of like the clothing equivalent of the drill instructor from Full Metal Jacket coming round to give you a nice little pep talk.

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